In today’s media-driven landscape, customer testimonial videos have become one of the most powerful tools to build trust, drive engagement, and influence purchasing decisions. But what separates a run-of-the-mill testimonial from one that feels authentic, emotionally engaging, and ultimately persuasive?
The key lies in asking the right questions. As experienced producers, videographers, and editors at St Louis Video Editing, we’ve seen firsthand how effective interview prompts shape the narrative and determine whether the final video feels forced or flows with sincerity and impact.
Let’s explore the essential questions that help draw out compelling, credible, and convincing testimonial content.
1. “What problem were you facing before working with us?”
Starting with a challenge gives viewers context. It builds a natural story arc and allows potential clients to relate to the subject’s original struggle—whether it’s inefficiencies in workflow, low customer retention, or a lackluster marketing campaign.
This kind of honesty invites empathy and sets up a strong contrast for the “solution” part of the testimonial.
2. “What made you choose our company over others?”
This prompt uncovers the why behind the partnership. Was it your responsiveness, your creative vision, your pricing structure, or your previous work? Responses here serve as real-world social proof that reinforces your unique selling points without coming off as scripted.
3. “What was your experience like during the project?”
This is where the emotional tone of the testimonial shines. Ask the client to describe their experience in terms of communication, collaboration, and responsiveness. Their genuine appreciation—when spoken in their own words—adds tremendous credibility to your brand.
4. “Can you describe the results you saw after working with us?”
Results matter. Whether it’s increased website traffic, improved customer engagement, or higher sales conversions, quantifiable outcomes make testimonials powerful. Even qualitative improvements like “we’ve received more compliments on our brand video than anything else we’ve done” can be persuasive.
5. “What would you say to someone considering working with us?”
This closes the loop. By inviting the client to speak directly to future prospects, you give them the stage to deliver your pitch for you. This is often the quote that marketing teams pull out and spotlight across landing pages, emails, and social campaigns.
Bonus Tip: Keep the Conversation Natural
Asking these questions is just the beginning. The tone and setting of the interview matters just as much. We recommend:
- Conducting interviews in a comfortable, distraction-free environment
- Using a two-camera setup to allow for seamless edits
- Keeping your subject relaxed, possibly by doing a casual conversation before filming
- Encouraging follow-up questions if the first response is too brief or generic
With professional lighting, clean audio, and expert editing, even small moments of unscripted sincerity can become standout marketing material.
Why Partner With St Louis Video Editing?
At St Louis Video Editing, we understand how to extract the most impactful moments from your testimonial interviews—both during production and in the editing room. As a full-service professional commercial photography and video production company, we bring the right equipment, creative crew, and decades of experience to every project.
We offer studio and location video and photography, editing, post-production, and licensed drone pilots for dynamic footage. Whether you’re recording a corporate interview, building a brand documentary, or assembling a suite of client testimonials, we help customize your production for diverse media requirements.
We specialize in repurposing photography and video branding to get more traction across platforms. From AI-enhanced media services to a full private studio lighting setup perfect for testimonials, we support you at every stage—from interview prep to post-production. Need props to bring your story to life? Our studio is large enough to accommodate creative set design and visual customization.
We’ve partnered with marketing firms, agencies, and businesses throughout the St. Louis area since 1982—delivering impactful, engaging visuals that move people to act.
Ready to tell your story through the voices of your best customers?
Let’s make your next testimonial video unforgettable.
St Louis Video Editing 