Control Your Video Editing Elements

No matter what kind of video production you are working on—corporate commercials, branding videos, educational videos, or documentaries—effective editing is critical. Editing is part of the visual storytelling process in which you can alter and perfect the color grading, music, lighting, and pacing of your film to create the right emotional tone for your message.

Everything about the sights and sounds on the screen in a well-made video draws viewers in and transports them to a different world. However, creating an effective story—whether visual or written—is much harder than it appears. Once you’ve gathered the raw footage that forms the foundation of your story, how do you assemble the pieces in a way that captures your audience’s attention and imagination?

Video editor and Producer in the edit suite

Being colorful.
Having a certain hue.

Color in movies is a significant aspect. Color schemes can be utilized by video producers and editors to set the tone for an entire film or scene. A scene’s mood may be emphasized through the use of color, as can the theme of a film, a character’s personality traits, a setting, and much more.

Color grading can be done using non-linear editing programs or dedicated color grading applications. You can also use applications specifically designed for color grading. Some tools include an accurate grade monitor, which guarantees that any color changes you make will not negatively impact the accuracy of the footage’s colors.

The quality of sound and music is excellent.

Creating and altering the background noise and sounds to match the actions in a scene are part of sound design in addition to sourcing and manipulating all of the film’s audio effects, including music. Sound design contributes to the atmosphere in a film by establishing both background noise and sounds.

Soft breezes and chirping birds can put an audience at ease, for example. On the other hand, amplifying the sound of an actor’s footsteps against a silent soundscape can establish tension and suspense.

Finding the right music to pair with a scene is the job of video editors. You may either explore online libraries of royalty-free music or spend money on specific tracks.

The pacing was off.

The correct way to pace a film is a question for film editors. There are no correct speeds for pacing; instead, video editors decide the message a scene conveys by altering its tone. Since you’ve watched any feature film, you know a scene’s tone varies from one moment to the next. A scene’s tone is determined by its pace and rhythm editing.

It is vital to establish a good pace for every cut in a film in order to achieve a balanced and coherent visual narrative. In addition to finding the right timing, effective pacing helps the film’s story develop patterns, consistency, and flow. When deciding whether to modify the pacing of a film, the video editor should always ask whether the story moves forward in a logical, meaningful manner that has the desired emotional impact on viewers.

We are committed to this profession. Our team of video editors at St. Louis Video Editing can help you realize your visions. Make contact with us today to find out how we can assist you.

314-913-5626
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com
Saint Louis, Missouri, USA | St Louis Video Editing

Our video production crew offers a range of videotaping services and packages for your corporate and business video needs. Our skilled professionals are dedicated to creating the best possible videos for your company.

Why use video production services?
Video is the most engaging type of content on the web. No matter if you are posting to YouTube or your own website, it will catch people’s attention like no other type of content can. This means video can help you grow your audience and increase your conversions. There are many ways you can use video within your business to help you achieve your business goals.

Here are some of the key uses of video within your business. – Branding – Whether you are launching a new product or service or re-branding an existing product or service, video can be an effective way to help people understand your company and what it does. – Marketing – Video is an extremely effective way to market your products and services. You can create a wide range of video types, from advertisements to explanation videos to product launch videos. – Sales and lead generation – You can use video for a wide range of sales and lead generation activities. You can create short videos that are used as advertisements, and you can use longer videos to explain your products and services in more detail. – Customer service – One of the best uses of video within your business is for customer service purposes. You can create videos that can walk your customers through common issues or questions they have, or you can create videos that explain your products and services in more detail.

Types of business videos
Advertise – Advertise your products or services with a short video that is only a few minutes long. Make sure to include important information about your company and what products or services you offer. This is a great type of video for social media platforms, and you should be able to produce it relatively quickly. Promote – Use a more in-depth video to promote your company and products or services. You can include information about your employees, the products and services you offer, and anything else you want your viewers to know. You will likely want to produce this type of video over a period of a few days or weeks, depending on the length of the video you choose to create. Introduce – Introduce your company and what you do to potential customers. Include information about your employees, the products and services you offer, and any other information that is important to new customers. This type of video is perfect if you are rebranding your company and want customers to know more about you and your services. Educate – Educate your customers by creating a video that shows them how to use your products and services. This is often helpful if you offer complex products or services. These types of videos are often very in-depth and can take a long time to produce. Describe – Use this type of video to describe your products and services in more detail. You can also use this type of video to provide more information about your company and who you are.

314-913-5626
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com
Saint Louis, Missouri, USA | St Louis Video Editing

Video Production and Post Production

As a St Louis Missouri based video production company, our goal is to help be a part of our client’s success. Our primary mission and passion is to tell our clients’ stories, and help share their message with video. We provide corporate, event, employee training, music, fashion, web, and TV video production to do just that. We offer professional High Definition (HD) video production services with high quality craftsmanship in all phases of production, including concept creation, scripts and storyboards, talent and location scouting, on-location or in studio production, digital editing, graphic design and animation, and media methods and distribution strategies.

Video Editing and Post-Production is one of the most important parts of the video production process. Post-production integrates all of the work we’ve done starting in the pre-production phase through the actual filming of your corporate video production.

During post-production, our video editing team will work on your corporate video to build a video asset that meets the initial vision that we discussed during pre-production. With that initial vision in mind, our team of experienced editors will work to create a business video that tells your story.

Maximize Your Company’s Internet Video Editing

When using your video repository such as YouTube or Vimeo for posting your videos, ensure you are utilizing the editing features that the site provides. Annotations are a good example of what you can add to your videos.  Add social links and good quality photos are a must.  This is a good time to put up a link and put in some information such as contact information, yes phone numbers and addresses still count.  Of course also add your email and website.

314-913-5626
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com
Saint Louis, Missouri, USA | St Louis Video Editing

Film crews and video editing services.

From a single director producer up to a full production film crew, we can scale a production to what is needed in people and gear.

We provide the highest quality of raw footage and then edited video available. Always professional and is based on the style, duration, and aim you’re looking for. All our editing includes stabilizing the footage and correcting the colors according to optimum creative standards.

On top of our creative consultation and video production, we can also assemble the perfect production crew and take care of wardrobe, props, and location permits.

We offer great turnaround times, with affordable prices.

314-913-5626
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com
Saint Louis, Missouri, USA | St Louis Video Editing

Video Editing and Production Company | Camera Crews

We are a leading producer and editor of professional, broadcast-quality video productions serving a broad spectrum of clients, all across the region. We make it easy to do business with us and place pride and craftsmanship into each project we help create.

We own and operate all camera, audio & lighting equipment to facilitate most productions. From ENG mixing for camera to mixing and recording on a dedicated multi-track device, our experience includes recording documentaries, TV, industrials, public affairs, healthcare and more.

We also have in the studio or in the field production crews for audio, video, digital media & live events.

video production crews and editing

Our production crews are knowledgeable of what questions to ask and when. The positioning of the subject, lighting arrangements, and camera angles all come with an experienced crew.

Our attention to those details and our experience help us produce video content for you that inspires and that will resonate positively with your target audience.

Our highly experienced video crews will be on-site to ensure you get all the necessary B-roll footage and interviews you need as well.  We ensure that the video production process goes as smoothly as possible, from start to finish. We assemble the right talent, crew, and locations to accomplish the necessary steps to achieve your communication goals.

314-913-5626
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com
Saint Louis, Missouri, USA | St Louis Video Editing

Video Editing and Studio Services in St. Louis

Video editing is necessary because it is the key to blend images and sounds to make us feel emotionally connected in the film we’re watching. It’s safe to say that video editing is among the most critical jobs in the film industry.​

St Louis Video Editing Suite

With professional video editing, you can create an emotion-evoking masterpiece, and it can make or break your film, which is why it’s important to choose our creative postproduction services.

Our team of creative storytellers knows how to keep your audience engaged. We design within your brand guidelines, and communicate through a transparent process, ensuring your workload is removed!

314-913-5626
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com
Saint Louis, Missouri, USA | St Louis Video Editing

Recruitment Training Video | Preview

Recruitment videos are an asset to your company because it gives the world the opportunity to get a ‘feel’ for what it’ll be like to work there. It pays to make these videos short and focus on single topics.  When you make changes to a workflow or policy, you only have to replace a single portion of the video instead of reshooting or starting over.

Finding the best talent.  Finding the right skill set, personality and culture fit for your firm.  A recruitment video sets up the tone of the business from the very beginning, allowing the viewer to decide quickly whether the application is worth their time. 

Sometimes, even in a one-to-one interview, it can be challenging for a candidate to get a real sense of the company culture.

You can reduce wasted time, as the candidate will already know what to expect. It also takes the pressure off of them slightly, as they can use the recruitment video to refer to in their interview questions.

‍Additionally, it sends a clear message to your targeted audience that your employees genuinely enjoy working at your company.

314-913-5626
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com
Saint Louis, Missouri, USA | St Louis Video Editing

Broadcast and social media commercials.

Video Editing and Post-Production is one of the most important parts of the video production process. Post-production integrates all of the work we’ve done starting in the pre-production phase through the actual filming of your corporate video production.

During post-production, our video editing team will work on your corporate video to build a video asset that meets the initial vision that we discussed during pre-production. With that initial vision in mind, our team of experienced editors will work to create a business video that tells your story.

Maximize Your Company’s Internet Video Editing

When using your video repository such as YouTube or Vimeo for posting your videos, ensure you are utilizing the editing features that the site provides. Annotations are a good example of what you can add to your videos.  Add social links and good quality photos are a must.  This is a good time to put up a link and put in some information such as contact information, yes phone numbers and addresses still count.  Of course also add your email and website.

314-913-5626
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com
Saint Louis, Missouri, USA | St Louis Video Editing

Medical and healthcare marketing video production

Video has become a commodity of sorts. It seems like everybody’s in on the act … some of it is good, and some not so good. What is it that makes a video succeed? It usually boils down to one thing: Planning.

If you are considering hiring professionals to craft a video, the first thing should ask yourself is: what is the purpose? Which is another way of asking, what is the message? Once you have defined your message, you can decide the best way to deliver it. So there: you have started your planning. Your chances of producing a successful project have taken a giant leap forward!

Too many people make the mistake of grabbing a camera, shooting footage, and then try piecing it all together and hoping for the best. It’s not a good approach. You wouldn’t build a house without a blueprint, would you? Crafting a video is the same thing. And your unique blueprint is your script.

We can’t overstate the importance of script preparation. Scriptwriting is not easy, and sometimes not fun, but it’s the single most important element for the work we do. And it’s important to do it early in the production process. Give it the attention it deserves.

A script will take the guesswork out what footage needs to be captured by your video crew. This helps reduce wasted time, and allows your crew to spend more time getting the shots you really need.

With video, as with many things in life, the devil is in the details. Spending time at the beginning to plan will save enormous headaches later on. We are talking about things like locations, budgets, graphics, and the rest of the nuts and bolts. There is too much to get into in this short video. But if you’d like to learn more, feel free to contact us. We would love to help.

314-913-5626
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com
Saint Louis, Missouri, USA | St Louis Video Editing

St Louis Video Editing

St. Louis Video Editing is a full-service creative production company that shoots, edits and produces professional HD videos for websites, broadcast, promotional, corporate use and more. Using your image and brand as a foundation, we will develop dynamic video content from concept through completion to help promote your organization and achieve your goals. As a “turnkey” production company, we provide a full range of video production services and go above and beyond to meet the unique needs of our clients, resulting in an easy and enjoyable process for all. Learn more about our award-winning St Louis video production services.

st louis video editing with Covid Safety in mind

314-913-5626
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com
Saint Louis, Missouri, USA | St Louis Video Editing

St Louis Video Editing

We have been exceeding our customers’ expectations since 1982 by offering creative and quality video editing services.

Whether your goal is to publish a three hour corporate video within a time limit or to edit a commercial advertisement within budget, your unique vision will begin to unfold once you consult with our professional editing team.

While most video production companies choose to see their quest as artists, we believe we are hired to solve your communications problems. To that end we offer numerous video portal applications such as custom learning management systems, to document, track, report, and deliver educational courses and training programs.

We can also provide live stream video editing

We have helped many businesses throughout the St. Louis region with professional video editing services. Finding an experienced St. Louis Video Editor is as important as the front end production. Ask us how our service can breathe new life to an existing project or create a breathtaking narrative for your company identity, message or cause.

Our policies ensure that our clients receive quality services at affordable rates. Initial meetings focus on client needs and objectives. Having clients sign off on each phase of production is standard practice.

314-913-5626
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com
Saint Louis, Missouri, USA | St Louis Video Editing

St Louis Video Editor

We produce videos that are of the highest possible quality. For that reason, in additional to filming your video, we will also provide you with professional video editing services. Whether you are simply looking to have your video tweaked or you’re seeking more comprehensive video editing services, we can help you. Video editing is what turns a film into a concise, compelling video that has the capacity to attract consumers. Video editing is where the real art of film-making resides. We are award winners in video editing services and know we can elevate your video to the level of art.

Video Editing Suite B

We offer an enormous range of production and editing services for both standard and high-definition video. If you have questions about our services or have a video editing project in mind, we want to hear from you. We love a creative challenge!

314-913-5626
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com
Saint Louis, Missouri, USA | St Louis Video Editing

St Louis Video Editing and Post Production | Corporate Marketing & Training

Post Production: The Importance of Video Editing

Video editing is where all of your work comes together and you get to assemble the final product. Without a great editor your video will at best be ordinary. A good editor brings your visuals and message to life in a way that the layman cannot.

When creating a video, many people focus on the message, the script, the production and the visuals. While these things are also very important, it’s easy to underestimate the importance of having your material edited by someone who understands this craft. Out of all the various skills and sets of expertise involved in video production, editing is arguably the hardest one to master. What makes it such a difficult skill to master is the fact that it takes hours and hours of trial and error practice and patience to become a good video editor. Even top Hollywood video editors still consider themselves in the learning process.

Video editing software has come a long way over the past few years and there are many training tutorials available online. Even with the most user-friendly video software available, people rarely realize that it’s not as simple as many people believe it to be. It takes a very long time to become proficient at commonly used software (and that’s if you have a good mentor).

st louis video editor and producer

In order to ensure the best edit, you will also have to invest in pre-planning (in other words the video needs to be planned from start to finish) before any filming starts. The planning stage often takes quite a bit of time, but without this, the final edit will never be good or successful.

 

314-913-5626
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com
Saint Louis, Missouri, USA | St Louis Video Editing

Post-production and video editing services for more persuasive videos

Post-production can make any video more compelling. Besides the basic editing for story and pace, it’s the details that make your raw video rise up into something powerful. Things like color corrections, motion graphics, audio sweeteners, captioning and animation are what take your video a level up.

To make the post-production process transparent and stress-free, we offer a variety of video editing options: you can choose to come to our office to supervise the editing process, have our video editing services team edit at your office, or have us edit remotely and share files over the web for review.

We have multiple video editing suites working around the clock on broadcast television shows, spots, corporate videos and public relations packages. 

We match your project with the talents of one of our four full time staff editors, and an assistant editor is on hand for anything you might need.

Interested in learning more about our post-production and video editing services call us to tell us more about your project.

314-913-5626
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com
Saint Louis, Missouri, USA | St Louis Video Editing

St Louis Video Editing | Corporate & Training Productions

Shooting HD video is just the beginning. Our extensive experience has taught us invaluable lessons and given us the resources to aid talented artists and industry giants worldwide. HD video and audio production is a necessity in today’s corporate world. We deliver turnkey video production services for branding and marketing, original content, corporate communications, on-location shooting, event filming, audio production, video editing, tv and radio commercials, web videos, and music video production.

Give the same set of footage to 10 accomplished editors and you’re likely to get back 10 different videos. The choice of editor is often the most critical decision we make during the post production process.

Each of our editors is a master storyteller in their own right—maestros of drama and emotion, sculptors of image and sound, and field generals for the rest of our post-production team—responsible for transforming a myriad of disparate creative elements into a unified cohesive whole.

Using a seamless and integrative work flow, you will be impressed with the final product. From editing to motion graphics, special effects, color grading, audio mixing and more, your project will look and feel the way it was intended.

st louis video editing and production studio

314-913-5626
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com
Saint Louis, Missouri, USA | St Louis Video Editing

St Louis Video Editing

Our digital video editing team polishes your raw footage into video masterpieces. After your taping production concludes, we shape your video with an entirely digital work flow. We capture and maintain your viewers’ attention by adding custom transitions, special effects, voice over and audio effects.

 

St Louis Video Editing and Post Production

St Louis Video Editing and Post Production

314-913-5626
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com
Saint Louis, Missouri, USA | St Louis Video Editing

How to use a teleprompter | St Louis Video Editing


Video and the internet have changed the way we communicate. But one thing has not changed: the impact of a human face in communication. Humans naturally connect with the image of a human face…whether in a video or in person. And many times, that face on video is talking straight into the camera…. And a teleprompter.

A teleprompter is a tool that displays scripted material in front of a lens, allowing a spokesman to deliver messages while looking directly into the camera lens. It’s an extremely useful tool.  With recent improvements in screen technology, teleprompters have become smaller and more accessible.

As useful as it is, it is not a magic bullet. There are a few techniques to make it work well.

It’s important to remember that a teleprompter is only as good as its script

Write your script to be spoken, not read. Use conversational language that works for the audience you are trying to reach. Shorter words are better, and so are short sentences..

Along with trying to speak to the audience in a language they understand, it’s also important for the spokesperson to be comfortable with the language. It the presenter is struggling with long sentences or unfamiliar language, the audience can feel lost.

There’s no substitute for practice. The more you practice and personalize the text, the more you’ll put meaning to the words.

Practice reading your script aloud. Take it into the bathroom, and practice reading it into a mirror. Change the language to match your speaking style. Make it yours.

A teleprompter can also be used as guide for an interview or testimonial, when the person being recorded is not looking directly into the lens.

Teleprompters help make for a professional delivery of your message.

Teleprompters help make for a professional delivery of your message.

314-913-5626

Mike Haller

St Louis Video Producer

mikeh@hallerconcepts.com

Saint Louis, Missouri, USA | St Louis Video Editing

 

Working with non professional talent on video?

You have to apply many takes and work with the talent to get just the right responses. Nothing is left to chance when one edits. If necessary, you should use a teleprompter, this can work wonders in little as five or six takes to get the proper delivery and inflections.

This video clip shows edited multiple takes, all shot by our mobile video crew.

St Louis Video Editing, Rob Haller, Video Editor & Producer, 314-892-1233. robh@hallerconcepts.comSaint Louis, Missouri, USA

St Louis Video Editing

Once you’ve put so much thought and energy into a beautiful production, you want to be sure that the final package is cohesive. At St Louis Video Editing, we are able to fill all your video editing needs by pulling footage, graphics, audio and ideas together for a finished product that perfectly communicates your vision.

Editing should never be an afterthought. When you allow us to edit your video, we can ensure that your original vision and concept is carried through to post production. The best result is when the director and editor work closely together. We guarantee that when you use our creative team for your St. Louis video editing needs, you are getting a professional quality finish and a team that specializes in making its clients happy.

Mike Haller

St Louis Video Producer

mikeh@hallerconcepts.com

Saint Louis, Missouri, USA | St Louis Video Editing

St Louis Video Editing | Talent on camera with teleprompter


Video Post-Production is where it all comes together in the edit room. Raw video is combined with still images, animations, voice overs, music tracks, special effects and then output to whatever medium you require… DVD, Blu-ray, Data files, web video, Beta SP and even smartphone compatible files. Whether you just need to update an old video, make a format conversation or create a whole new video from scratch, we can handle it all in our all digital video edit rooms.

Our studio combines the newest techniques and technologies with old school principles to get just the right look. Color, Black and White, Sepia, and many other looks are available as are many backgrounds (outdoors or indoors) to help create the mood and effect you are looking for. We will help you thru each step to create the look you need.
314-892-1233

Mike Haller

St Louis Video Producer

mikeh@hallerconcepts.com

Saint Louis, Missouri, USA | St Louis Video Editing