Do you need a short video for an advertisement, or a long feature film for a website? Do you want to show your employees what the new office looks like, or just entertain your customers with a funny video ? Your company needs an efficient and effective way to communicate with its viewers. Video production can do just that. A company video is much more than an advertisement – it’s a dynamic and engaging way to tell your story and connect with your customers on another level. It is time to think about how you can use video production services to help grow your business. Let us help you discover the potential of video in your organization and put together the right plan for implementation. Let’s talk!…

St. Louis Video Editing is a full service video taping and video editing company dedicated to creative excellence.  We can video tape at your location or in our studio conveniently located in South County.

We are a full service High Definition video and film production company. We provide complete development, production, editing and project delivery. We have a full-service studio.  And yes, you can book us as a crew for hire as well.

First off, we start with great talent. Consistent professional production results come from those who make a living at it. To back our years of experience you can see here that we bring to the table the highest quality film making tools, ensuring your project will look the very best.

Scene from ANN educational videos

Best Practices When Recording Interviews & Testimonials

Recording interviews and testimonials is an essential part of many businesses, whether it’s for marketing purposes, creating content for a website, or even just recording feedback from customers. It’s important to ensure you’re recording in the best possible way to ensure the highest quality of audio. To do this, there are certain best practices that should be followed. These include careful preparation, selecting the right recording equipment, and creating a comfortable setting for the speaker. Following these tips will help you create the best possible recordings for your business.

Preparation for Recording Interviews & Testimonials

The most important part of recording interviews and testimonials is to be prepared. This means taking the time to research the topic, the person you will be interviewing, and the equipment you will need for recording. Researching the topic will help you to come up with questions that will allow you to get the most out of the interview. Researching the person you will be interviewing will help you to understand their background and interests, so you can tailor the questions to their particular situation. Finally, researching the recording equipment will ensure you have the right equipment for the job.

Once you have done your research, it is important to plan the interview. This includes deciding on a location, determining who will be present, and setting a time limit for the interview. It is also important to think about the flow of the interview and develop a list of questions that will help you to get the most out of the speaker. Finally, make sure to communicate your expectations clearly to the person you are interviewing.

Choosing the Right Recording Equipment

Having the right recording equipment is essential if you want to capture high-quality audio. The first thing to consider is the type of microphone you will need. If you are recording a single speaker, you will need a smaller microphone that can be placed close to the speaker. If you are recording multiple speakers, you will need a larger microphone that can pick up audio from multiple directions. It is also important to have a good quality recorder to capture the audio.

Once you have chosen the right microphone and recorder, you will need to think about the placement of the microphone. It is important to make sure the microphone is close enough to the speaker to capture their voice, but not too close that it will pick up unwanted background noise. You will also need to think about the location and whether it is suitable for recording. This includes checking for background noise and potential distractions.

Creating a Comfortable Setting for the Interview

Creating a comfortable setting for the interview is essential for ensuring the speaker is relaxed and willing to share their thoughts. This includes choosing a quiet location that is free from distractions, providing a comfortable chair for the speaker, and ensuring the temperature is comfortable. It is also important to make sure the speaker feels respected and appreciated. This can be done by being friendly and welcoming, making sure the questions are appropriate, and thanking the speaker for their time.

It is also important to create a sense of trust between you and the speaker. This can be done by making sure the questions are clear and well-structured, and by not pushing the speaker too hard. It is also important to make sure the speaker feels safe and secure, so they know their answers will not be used against them. Finally, it is important to make sure the speaker knows their opinion is respected and valued.

Questions to Ask During an Interview

When conducting an interview, it is important to ask the right questions. This means ensuring the questions are relevant to the topic and that they are open-ended enough to allow the speaker to provide a detailed response. It is also important to make sure the questions are specific enough to get the information you need, but not too specific that it limits the speaker’s response.

It is also important to ensure the questions are unbiased and non-judgmental. This means avoiding questions that suggest an answer or lead the speaker in a particular direction. It is also important to ask questions that do not reveal personal information or opinions. Finally, make sure to ask follow-up questions to expand on the speaker’s answers and to provide further clarity.

Tips for Conducting an Effective Interview

In order to conduct an effective interview, there are certain tips you should follow. These include speaking clearly and slowly, allowing the speaker to take their time when answering questions, and being patient with the speaker. It is also important to maintain eye contact and nod to show that you are listening.

It is also important to take notes during the interview, as this will help you to remember the key points and to refer back to them later. Finally, it is important to be aware of your body language and to make sure it is conveying respect and openness. This can be done by smiling, nodding, and maintaining good posture.

Making Sure You Have the Right Permissions and Releases

Before you start recording an interview or testimonial, it is important to make sure you have the necessary permissions and releases. This means obtaining written consent from any speakers involved in the recording. This consent should include a statement that the speaker has agreed to be recorded, and should also include any other relevant information such as the purpose of the recording and how the recording will be used.

It is also important to make sure you have a release form from any third parties involved in the recording, such as a family member or employer. This form should include a statement that the speaker has given consent to be recorded and that they are aware of how their words will be used. Finally, it is important to make sure you have a privacy policy in place, so that the speaker knows their information will be kept confidential and secure.

Editing and Enhancing Your Recordings

Once you have finished recording the interview or testimonial, it is important to edit and enhance the audio. This includes removing any background noise, adjusting the levels, and adding any effects. It is also important to make sure the sound is of a high quality, as this will ensure it is suitable for the intended purpose.

It is also important to check the audio for any errors or mistakes. This includes listening for any pauses, stutters, or other errors that may have occurred during the recording. Once the audio has been checked, it is important to use a software program to edit the audio and make any necessary changes.

How to Publish Your Interviews & Testimonials

Once you have finished editing the audio and it is of a high quality, it is important to think about how you will publish the recording. This includes deciding on the format, such as audio, video, or a written transcript, and the platform you will use to publish it. It is also important to make sure you have the necessary permissions from the speaker, and that any third-party content is properly credited or licensed.

Once you have decided on the format and platform, you can begin to publish the recording. This includes creating a title, description, and thumbnail, and uploading the file. It is also important to promote the recording, as this will help to increase the reach and engagement. This can be done through social media, email, and other online marketing channels.

Analyzing the Results of Your Interviews

Once you have published the recording, it is important to analyze the results. This includes tracking the number of views, likes, and comments, as well as the reach and engagement of the recording. It is also important to look at any feedback or comments that have been left, as this can help you to understand how successful the recording was.

Finally, it is important to look at the data to see if the recording achieved its intended purpose. This includes looking at any sales or leads generated, as well as any changes in customer sentiment. This information can help you to understand if the recording was successful and how you can improve in the future.

Conclusion

Recording interviews and testimonials is an important part of many businesses, and it is important to ensure you are recording in the best possible way. To do this, it is important to prepare for the recording, choose the right recording equipment, create a comfortable setting for the speaker, and make sure you have the necessary permissions and releases. It is also important to edit and enhance the recordings, publish them on the right platform, and analyze the results. By following these best practices, you can ensure you are creating the best possible recordings for your business.

Please call or email

Rob Haller

314.604.6544

robh@hallerconcepts.com