Category Archives: st louis video editing

Spot Roof Problems with Drone Heat Cameras Now

Commercial roofs rarely fail all at once.
They fail slowly, silently—through trapped moisture, tiny punctures, failing seams and insulation that’s quietly soaking up water.

By the time a leak reaches your ceiling tiles or equipment, the real damage has already spread across a much larger area of your roof. For facility managers, marketing directors, and business owners responsible for protecting both assets and brand reputation, that’s the worst-case scenario: visible damage, disruption, and a very public problem.

Drone-mounted heat cameras (thermal imaging) change that story. They let you see problems long before they show up as stains, shutdowns, or lawsuits.

As experienced videographers, photographers and producers at St. Louis Video Editing, we’ve seen how thermal drone inspections are transforming roof maintenance—and how, with the right video and imaging workflow, they become powerful visual tools for decision making, budgeting, and internal communication.

Why Roof Problems Are So Hard to Spot

From ground level, even a skilled facilities team can only see so much. Traditional roof inspections have limitations:

Limited visibility – HVAC units, parapet walls and rooftop equipment hide critical areas.
Human exposure – Technicians climbing ladders and walking questionable surfaces introduce safety and liability risks.
Manual sampling – Most traditional methods rely on spot checks, not complete coverage.
“All-or-nothing” symptoms – By the time leaks appear inside, multiple roof layers may already be compromised.

The underlying issue is simple: moisture and insulation damage don’t always show up visually—but they almost always show up thermally.

What Drone Heat Cameras Actually See

Thermal cameras don’t “see” water; they detect tiny differences in surface temperature that signal trapped moisture and compromised insulation.

Here’s what’s really happening:

During the day, the sun heats the roof surface and underlying materials.
At night, a healthy, dry roof sheds that heat quickly and evenly.
Areas saturated with moisture or failed insulation retain heat longer, creating “hot spots” or distinct patterns in a thermal image.

A professional drone equipped with a calibrated thermal sensor can:

Scan large roofs quickly
Capture high-resolution thermal maps of the surface
Highlight temperature anomalies linked to moisture, delamination, wet insulation, or drainage issues

When we overlay thermal data with high-resolution visual photography, decision-makers get a clear, intuitive picture:
This is where the roof is failing. This is where you should spend money first.

Why Decision Makers Should Care: The Business Case

If you’re responsible for facilities, marketing, or capital budgets, thermal drone roof inspections directly impact:

1. Risk Management & Downtime

Catching issues early prevents emergency leaks, equipment damage, and production stoppages.
Documented inspections support insurance claims and warranty discussions.

2. Smarter Capital Planning

Instead of replacing an entire roof, you can target specific failing sections.
Clear visuals make it easier to justify budgets to leadership, boards, or investors.

3. Safety & Compliance

Fewer people on the roof means lower fall risk and less exposure to onsite hazards.
Visual documentation helps demonstrate due diligence in safety and facility management.

4. Brand Protection

If your facility is customer-facing—or you operate healthcare, education, retail, or logistics sites—visible leaks and bucket-farms in hallways are brand damaging. Proactive inspections let you stay ahead of that story.

Key Advantages of Drone Thermal Roof Inspections

Compared with traditional methods like manual IR scans, core sampling, or just “waiting until something leaks,” drone heat cameras offer:

Speed & Coverage
Large roofs, multi-building campuses, and industrial sites can be scanned in a fraction of the time of manual methods.
No Contact, Less Risk
The drone does the traveling; your team stays safely on the ground. No ladders, no fall arrest systems, no time on questionable surfaces.
High-Resolution, Repeatable Data
Flights can be repeated after repairs, storms, or seasonally, creating a time-lapse story of roof health.
Better Documentation
Visual plus thermal imagery, annotated and edited into a focused video or slide deck, is more persuasive than PDF notes or text-only reports.
Cost Efficiency
Lower labor, less disruption, and better targeting of repairs frequently create a meaningful ROI.

When to Schedule a Drone Thermal Roof Scan

We typically recommend thermal drone roof inspections:

After major weather events
Hail, high winds, or heavy snow can damage membranes and flashing in ways that are not immediately visible.
Before warranties expire
Provide evidence to the manufacturer or installer if you suspect premature failure.
Before acquisition or lease negotiations
Know what you’re buying—or inheriting—before you sign.
Pre- and post-re-roofing
Document starting conditions and prove that repairs or replacements delivered the intended improvements.
Annually for critical facilities
Data centers, manufacturing, hospitals, logistics hubs, schools, and corporate HQs benefit from a routine roof health check.

What a Professional Drone Heat Camera Roof Inspection Looks Like

A serious inspection is more than “someone with a drone.” It’s a structured production and data workflow.

Here’s how we typically approach it at St. Louis Video Editing:

1. Discovery & Planning

Review roof type (TPO, EPDM, modified bitumen, metal, etc.)
Discuss building age, known issues, warranty status and access constraints.
Assess airspace, nearby airports, heliports, and no-fly zones.
Determine optimal time of day for accurate thermal contrast.

2. Flight Plan & Safety

Map out systematic flight paths for 100% coverage.
Log all pre-flight checklists, site safety considerations, and communication plans.
Use licensed drone pilots who understand both aviation rules and production quality.

3. Capture: Thermal + Visual

Record high-resolution thermal video and stills, ensuring overlap for mapping.
Capture matching visible-light images for context and documentation.
If appropriate, fly specialized drones indoors in warehouse or atrium spaces where roof structures and skylights can be inspected from below.

4. Analysis & Editing

This is where our video editing expertise becomes a real asset:

Color-grade thermal footage with clear palettes that non-technical stakeholders can understand.
Sync thermal views with matching visual footage to show precise roof areas.
Add annotations, labels, arrows, and overlays to flag suspect zones.
Export stills and short clips tailored for:
- Facility reports
- Executive briefings
- Insurance and warranty support
- Capital planning decks

5. Delivery & Review

Deliver a concise, well-edited video summary plus supporting stills.
Provide files in formats suitable for your internal systems and presentation tools.
Optionally, build before-and-after sequences after repairs to validate work quality.

Turning Inspection Footage into Communication Tools

Most organizations underutilize their inspection imagery. With the right post-production approach, those clips and frames become powerful communication assets.

We routinely:

Create short explainer videos that walk leadership through issues in 90–120 seconds.
Build side-by-side comparisons (before/after repair, or year-over-year).
Design looping animations for boardroom screens or internal town halls.
Integrate inspection visuals into sustainability, risk-management, and facilities presentations.

Because we’re both a production team and an editing studio, we think beyond “reporting” and focus on how the visuals help you get approvals, budget, and alignment.

How AI Enhances Modern Roof Inspection Workflows

Artificial Intelligence is changing the way we process and present inspection imagery:

Noise reduction and enhancement – AI tools clean up thermal video and improve clarity in marginal conditions.
Pattern recognition – Helps identify recurring anomaly types across large portfolios.
Automated labeling – Speeds up the creation of callouts and annotations.
Smart repurposing – We can efficiently cut inspection content into multiple versions:
- A technical edit for facilities
- A visual summary for executives
- A documentation package for insurance or warranty stakeholders

At St. Louis Video Editing, we blend human experience with AI-powered tools to streamline your entire visual documentation process.

Choosing the Right Partner in St. Louis

When evaluating vendors for drone thermal roof inspections, ask:

Are your pilots licensed and insured?
Do you understand roof systems and thermography, or are you just “flying a gadget”?
Can you deliver edit-ready footage and reports tailored to my internal audience?
Do you offer studio and ground-based photography if we need additional visuals of our facility, team, or process?
Can you work with our marketing and communications team to repurpose visuals for broader storytelling?

If the answer to those questions isn’t a confident “yes,” you’re not getting the full value from your drone heat camera investment.

Why Work with St. Louis Video Editing

Experienced St. Louis Video Editing is a full-service professional commercial photography and video production company with the right equipment and creative crew service experience for successful image acquisition. We offer full-service studio and location video and photography, as well as editing, post-production and licensed drone pilots. St. Louis Video Editing can customize your productions for diverse types of media requirements, whether that’s a drone thermal roof inspection, a facility overview video, safety training, or marketing content.

Repurposing your photography and video branding to gain more traction is another specialty. We are well-versed in all file types and styles of media and accompanying software, so we can integrate seamlessly with your internal systems, agency partners, and communication platforms. We use the latest in Artificial Intelligence for all our media services—enhancing footage, streamlining workflows, and generating multiple tailored outputs from a single shoot.

Our private studio lighting and visual setup is perfect for small productions and interview scenes, and our studio is large enough to incorporate props to round out your set. We support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, as well as providing the right equipment—ensuring your next video production is seamless and successful. We can fly our specialized drones indoors when your project calls for precise, interior or under-roof perspectives.

As a full-service video and photography production corporation since 1982, St. Louis Video Editing has worked with many businesses, marketing firms and creative agencies in the St. Louis area for their marketing photography and video. Whether you need to spot roof problems with drone heat cameras now, or build a long-term library of high-value visual assets, we’re ready to help you see more, decide faster, and communicate better.

314-913-5626

mobuy1@gmail.com

Elevate Your Edits: B-Roll Tricks to Keep Your Videos Engaging

Leave a reply

As decision-makers in photography, marketing, and video production for your organizations, you understand that an impactful video is far more than a sequence of static shots. It’s a dynamic, compelling narrative that holds your audience’s attention from the first frame to the last. At the heart of achieving this dynamic quality is the skilled use of B-roll footage.

B-roll—the supplemental or alternative footage intercut with the main shot (often called A-roll, such as an interview)—is your secret weapon against viewer fatigue. But simply having B-roll isn’t enough; the real magic lies in the editing.

Here are advanced B-roll editing tricks and techniques we employ to keep your corporate and marketing videos fresh, professional, and, most importantly, engaging.

✂️ The Art of the Intercut: Beyond the Simple Cover-Up

The fundamental role of B-roll is to cover jump cuts in A-roll interviews or to illustrate a speaker’s point. However, expert editing elevates this function:

The Illustrative Beat: Don’t just show what’s being said; show what’s being meant or felt. If an executive is discussing “innovation,” cut to a tight shot of a team collaborating intensely or a product in development, rather than just a generic office shot. Precision in timing is key—the B-roll must land right on the word or phrase it’s illustrating.
Action and Reaction: When covering a live event or a case study, intercut shots of the action (A-roll subject doing something) with the reaction (close-up of a team member’s face, a customer smiling). This technique instantly adds an emotional layer and humanizes the narrative.
The “L-Cut” and “J-Cut” Mastery: These audio-visual tricks create seamless transitions:
- L-Cut: The audio from the preceding B-roll clip continues to play under the next A-roll clip.
- J-Cut: The audio from the upcoming A-roll (interview) clip starts under the current B-roll clip. This subtle overlapping smooths out cuts, making the video flow naturally and feel more cinematic.

🎥 Varied Pacing and Shot Selection for Visual Interest

A sequence of equally long B-roll clips will bore the viewer. Professional editing introduces rhythmic variation:

Quick-Cut Sequences: Use a rapid succession of very short (2-3 frame) B-roll clips when you need to convey energy, speed, or a sense of many moving parts (e.g., a bustling factory floor, a fast-paced meeting). This injects dynamic momentum into an otherwise slow-paced interview.
The Moment of Focus: Contrast the quick cuts with a strategically placed longer shot—perhaps a beautifully composed slow-motion shot or a steady push-in/pull-out with a gimbal. This serves as a visual palate cleanser and gives the audience a moment to absorb a key visual element.
Close-Up Detail (Inserts): Never underestimate the power of a tight close-up on hands working, a product detail, or eyes focusing. These “insert shots” are highly effective B-roll because they draw the viewer in and eliminate visual clutter, focusing their attention on the essence of the message.

✨ Post-Production Polish and AI Enhancement

The right B-roll is often perfected in post-production with tools that ensure consistency and add flair:

Color Grading Harmony: Ensure your B-roll clips have a consistent and professional look, even if shot on different cameras or locations. Uniform color grading ties the footage together and reinforces your brand’s visual identity.
Motion and Effects: Judicious use of subtle zooms, pans, or tilts (digital manipulation in post) can transform static B-roll into dynamic footage. Furthermore, we leverage the latest in Artificial Intelligence tools to enhance image quality, automate complex tasks like object tracking, and even generate subtle, high-quality effects, allowing us to focus more on the creative narrative.
Sound Design Layering: The B-roll is not just a visual tool. Layering in ambient sound (e.g., the subtle hum of machinery, keyboard clicks, light crowd noise) beneath the A-roll audio creates a rich, immersive soundscape that makes the entire production feel more premium and believable.

Partner with St Louis Video Editing and Photography

For decision-makers who demand successful image acquisition and unparalleled video production quality, partnering with an experienced, full-service professional commercial photography and video production company is essential.

Since 1982, St Louis Video Editing and Photography has been a trusted corporation serving businesses, marketing firms, and creative agencies throughout the St. Louis area. We bring the right equipment and a creative crew with decades of service experience to every project.

We offer full-service studio and location video and photography, backed by extensive editing and post-production capabilities. Our specialization extends to licensed drone pilots—including the ability to fly our specialized drones indoors for unique perspectives—and we are well-versed in all file types and media styles.

Our commitment to innovation is shown through our use of the latest in Artificial Intelligence for all our media services, ensuring efficiency and cutting-edge results. Our private studio lighting and visual setup is perfect for small productions, interview scenes, and is large enough to incorporate props to round out your set.

From setting up a private, custom interview studio to supplying professional sound and camera operators, we support every aspect of your production, ensuring your next video is seamless and successful. We also specialize in repurposing your photography and video branding to customize your productions for diverse types of media requirements and gain more traction across all platforms.

Let us put our experience to work to capture and create the compelling visuals your brand deserves.

Would you like to schedule a consultation to discuss how our full-service video and photography capabilities can enhance your current marketing initiatives?

314-913-5626

mobuy1@gmail.com

Clearing the Hurdles: Simple Steps to Engaging Safety Training Videos

Leave a reply

As seasoned professionals in commercial photography and video production, we at St Louis Video Editing have witnessed a common challenge for businesses and organizations: transforming essential, often complex, safety information into engaging and memorable training videos. The goal isn’t just to deliver information, but to ensure it’s retained and applied. Too often, safety videos fall into predictable traps, becoming monotonous and ineffective.

Here, we’ll address the common hurdles and offer straightforward solutions to produce safety training clips that truly resonate with your audience.

The Common Hurdles: Why Safety Videos Miss the Mark

Information Overload & “Talking Head” Syndrome: Many safety videos cram too much detail into a single segment, delivered by a static presenter. This quickly leads to cognitive overload and disengagement.
Lack of Visual Interest: Relying heavily on text, bullet points, or generic stock footage fails to capture attention. Safety procedures, by their nature, can be visually rich, yet often aren’t depicted effectively.
Passive Learning Experience: Traditional safety videos treat viewers as passive recipients. Without opportunities for interaction or emotional connection, the information remains theoretical.
Dated Production Quality: Poor lighting, amateurish sound, or low-resolution visuals can undermine the credibility of even the most critical safety messages. If the production looks unprofessional, the message might be perceived similarly.
One-Size-Fits-All Approach: Using the same video for diverse roles or departments ignores specific risks and procedures, making the content less relevant to individual viewers.

Simple Steps to Produce Engaging Safety Training Clips

The good news? Overcoming these hurdles is entirely achievable with a strategic approach to planning and production.

Step 1: Define Your Objective & Audience (The “Why” and “Who”)

Before pressing record, understand the core safety message you need to convey and, crucially, who needs to hear it.

Specific Learning Objectives: What precise actions or knowledge do you want viewers to gain? Break down complex topics into digestible, single-objective clips.
Target Audience Profile: What are their roles, prior knowledge, and potential pain points regarding this safety topic? Tailor your language and visual examples to resonate with them directly.

Step 2: Storyboard for Engagement, Not Just Information (The “What” and “How”)

Think like a storyteller, not just an instructor. How can you make the safety message relatable and memorable?

Scenario-Based Learning: Instead of just stating a rule, show the consequences of not following it (responsibly and without being overly graphic) and the benefits of adherence. Use relatable workplace scenarios.
Visual Dominance: Prioritize showing over telling. Demonstrate proper techniques, equipment usage, and emergency procedures clearly.
Keep it Concise: Break down long safety manuals into short, focused video modules (e.g., 2-5 minutes per topic). This makes content easier to digest and reference.
Introduce Characters (Even Simple Ones): A consistent, relatable “safety champion” character (could be an animated icon or a real employee) can guide viewers through different scenarios.

314-913-5626

mobuy1@gmail.com

Teleprompter Mastery: Insider Tips Experienced Talent Need to Know

Leave a reply

For seasoned executives and spokespeople, the teleprompter isn’t a crutch—it’s a precision instrument. It protects legal language, preserves brand voice, and compresses timelines. The difference between “reads well” and “sounds lived-in” comes down to a handful of controllable variables: optics, copy, scroll craft, coaching, and edit strategy. Here’s how pros keep it natural.

1) Optics & Eye-Line: Where Authenticity Starts

Lens choice: 50–85mm (full-frame) compresses perspective, minimizes visible eye travel, and flatters facial geometry.
Distance & font: Keep talent 5–10 feet from the glass; set font so lines fit comfortably within the top third of the screen—no scanning.
Glass & glare control: Tilt prompter glass a few degrees; raise the key light 5–10°; use flags/hoods. Polarizers on the lens won’t fix glass reflections—adjust angles and lighting instead.
Glasses on talent: Favor matte frames and AR coatings; a slight lens-below-eye-level setup often clears glare without “looking up” at the audience.
Walk-and-talks: For moving shots, mount a compact prompter on a gimbal/Steadicam and keep copy centered. Pre-block turns so the eye-line doesn’t drift off axis.

2) Script Engineering: Write for the Ear, Not the Page

Target pace: 110–135 words per minute (WPM) for conversational corporate delivery.
One thought per line: 12–18 words; short clauses beat commas.
Pronunciation keys: Phonetic notes inline for names/technical terms (“E-lee-uh,” “kuh-TEG-uh-ree”).
Mark the music: Use slashes / for micro-pauses, CAPS for emphasis sparingly, and bracketed cues: [SMILE] [PAUSE] [B-ROLL CUT].
Numbers that land: Round when possible; stack hard figures on their own line so eyes don’t hunt.
Version control: Lock filenames and keep a visible change log (e.g., CFO_Q3Update_v9_APPROVED).

3) Scroll Craft: The Operator Is Your Metronome

Follow, don’t force: The operator matches talent cadence. Speed changes should be gradual; no “stair-steps.”
Dead-band smoothing: Add a small acceleration limit to scroll inputs so motion looks organic, not mechanical.
Sightline centering: Keep the active line near mid-screen; top/bottom edges trigger visible saccades.
Chunk by beats: White space between ideas lowers cognitive load and reduces eye flick.
Live edits, one owner: Last-minute tweaks are inevitable—route all changes through a single operator to avoid dueling cursors.

4) Coaching for Experienced Talent: Small Levers, Big Difference

Warm-up (90 seconds): hum on an “M,” tongue twisters at 70% speed, then read a throwaway paragraph at 120 WPM to find pace.
Breath mapping: Land breath at punctuation, not mid-phrase; treat commas as half-beats and periods as full beats.
Landing words: Slightly lengthen key nouns/verbs; let function words glide.
Face & posture: Feet planted, shoulders soft, chin level. “Neutral face” reads stern—carry a micro-smile through transitions.
Pickups: Always redo the full sentence, not just the phrase, so editors have clean in/out points.
IFB discipline: If using talkback, choose a single director voice; interruptions pause the scroll and reset the beat.

5) Advanced Situations (That Pros Plan For)

Bilingual/variant reads: Duplicate scripts with language-specific line breaks. Keep sentence lengths symmetric so pacing transfers across languages.
Panels & two-shots: When eye contact with a host matters, switch from TTL to a confidence monitor; write copy as talk points rather than full sentences.
Data-dense segments: Break numbers into graphical cover beats—read headlines to camera, show details on B-roll and motion graphics.
Remote executives: Place the overlay within 1–2 inches of the webcam lens. Use wired controllers to avoid Bluetooth lag; rehearse with the actual conferencing platform to measure latency.

6) Editorial Integration: Shoot for the Edit

Plan cutaways: Script [B-ROLL CUT] cues where you expect natural cover (product shots, charts, reactions).
Room tone & handles: Roll 5 seconds before and after each take. Editors need clean handles for transitions and captions.
Script-based editing: Align approved copy with auto-transcripts so legal/compliance checks use a single source of truth.
Caption accuracy: Prompter scripts accelerate precise captions, multi-language subs, and accessibility deliverables.

7) Day-Of Prompter Checklist (Copy/Paste)

Gear

TTL prompter + hood, high-nit monitor, mirrored flip verified
Backup unit, UPS/power distro, wired scroll controller
Lens set 50/85mm, matte box/flags, anti-glare wipes

Script

Final PDF + live doc, large legible font (≥48–72 pt at distance)
Phonetics, emphasis cues, [B-ROLL CUT] marks, duration targets

Talent

Eye-line test recording (10s) and speed calibration pass
Glasses/glare check, light powder for forehead/nose, lip balm/water
Confirm landing words, CTA phrasing, and pronunciation traps

Ops

Single owner for live edits, version log visible
Rehearsal protocol: shadow → lead → follow
Pickup protocol: full-sentence restarts, slate clearly

8) Script Skeleton for Pros (2:00 Target, ≈240–260 words)

OPEN [SMILE]
I’m [Name], [Title]. Today, three updates that make your team faster and more secure. / First: [headline benefit]. [PAUSE]

PROOF
Customers like [Client] saw [result] in weeks—not months. / Your workflows? Fewer steps, clearer approvals. [PAUSE]

WHAT’S NEW
Second: [feature] adds [capability]. / Third: [feature] simplifies [process]. / If you’re on [plan], these arrive [date]. [SMILE]

CALL TO ACTION
To activate, visit your admin panel or talk with your rep. / Thank you for trusting us to help you move faster. [HOLD]

Why This Matters to Decision Makers

Prompter-driven shoots reduce retakes, protect legal wording, and accelerate post. More importantly, they help leaders show up as themselves—clear, warm, and in control—while hitting time and message targets. The net: fewer surprises, faster approvals, and content that actually persuades.

Work With an Editing-Led Crew That Makes Prompters Invisible

St Louis Video Editing is a full-service professional commercial photography and video production company with the right equipment and creative crew service experience for successful image acquisition. We offer full-service studio and location video and photography, as well as editing, post-production and licensed drone pilots. St Louis Video Editing can customize your productions for diverse types of media requirements. Repurposing your photography and video branding to gain more traction is another specialty. We are well-versed in all file types and styles of media and accompanying software. We use the latest in Artificial Intelligence for all our media services. Our private studio lighting and visual setup is perfect for small productions and interview scenes. Our studio is large enough to incorporate props to round out your set. We support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, as well as providing the right equipment—ensuring your next video production is seamless and successful. We can fly our specialized drones indoors. As a full-service video and photography production corporation, since 1982, St Louis Video Editing has worked with many businesses, marketing firms and creative agencies in the St. Louis area for their marketing photography and video.

314-913-5626

mobuy1@gmail.com

The B-Roll Shortcut: Simple Editing Moves That Instantly Lift Your Video

Leave a reply

Decision-makers love efficiency: faster turnarounds, cleaner stories, measurable results. That’s exactly where B-roll shines. With a smart approach to B-roll editing, you can raise perceived production value, fix continuity, reinforce brand, and squeeze more life from every shoot—without ballooning budgets.

Below is a practical, no-jargon playbook we use at St Louis Video Editing to help clients get better outcomes from the footage they already have.

What B-Roll Actually Does (and why it matters to ROI)

B-roll is working footage. It:

Bridges jump cuts and tightens pacing, so messages land faster.
Illustrates what the speaker says—improving comprehension and retention.
Brands the story with consistent visuals, color, typography, and motion.
Fixes continuity gaffes (um’s, stumbles, off-axis eyelines) invisibly.
Extends campaign life by repurposing into social cuts, reels, and paid placements.

Bottom line: thoughtful B-roll editing reduces reshoots, shortens approvals, and stretches your media budget across channels.

Pre-Edit: Give Yourself Easy Wins

1) Build a B-roll map from the transcript

Highlight claims and benefits in the interview transcript.
For each, jot one visual that proves it. (Product in use, customer interaction, screen demo, process step.)
Mark “must-cover” words (numbers, outcomes, locations). These get A-priority B-roll.

2) Organize like a pro

Foldering: Project/Camera/Date/Scene/Take
Naming: BR_ProductUsage_Warehouse_001.mov
Metadata: star ratings + color labels for “brand-safe,” “faces,” “logos,” “motion.”

This 15-minute setup saves hours of hunting later.

Five Easy Editing Moves That 10x Perceived Quality

J/L Cuts with Purpose
Start the interview audio, then reveal the speaker a second later under relevant B-roll. Or hold the speaker shot while we hear the next line over cutaway imagery. This keeps momentum while preserving authenticity.
The Three-Beat Proof
For every claim, run three quick B-roll beats:

Wide (context), Medium (action), Tight (detail).
Cut each at 1.0–1.75 seconds to feel energetic without chaos.

Motivated Speed Ramps
Ramp into or out of movement (forklifts, assembly lines, map pins) to sync with a music rise. Keep ramps subtle: 100% → 250% → 100% across ~12–18 frames for polish without gimmickry.
Directional Match Cuts
Cut motion left-to-right into left-to-right, or up into up. The eye glides, the story feels “expensive.” Great for factory tours, software flows, or service handoffs.
Cut on Action, Not on Silence
Enter B-roll on verbs (“deploy,” “inspect,” “deliver”) or gestures (hand-off, door open). It feels intentional and keeps viewers engaged through information-dense moments.

Color, Texture, and Brand: Fast Consistency

One LUT, Three Adjustments: apply a base look, then only tweak exposure, white balance, and contrast per shot.
Brand Accent Layer: a subtle vignette, branded lower third, or a soft blur background behind supers to unify mixed sources.
Skin-tone priority: protect faces first; adjust backgrounds second.

Sound: Where “Easy” Becomes “Elite”

Room tone under everything. Grab 10–20 seconds from each location and bed it quietly (-36 to -42 LUFS) beneath B-roll so cuts disappear.
SFX sweeteners: one light whoosh for every motivated transition; subtle machinery hums or keyboard clicks to sell environment.
Music phrasing: place B-roll transitions on bar lines or downbeats. If you can’t hear the bar line, look for waveform peaks and repeat motifs.

Graphics That Don’t Scream “Template”

Micro-maps & labels: quick animated arrows or pins to show geography, routing, or workflow.
Count-ups: animate metrics from 0 → value as B-roll rolls (duration 0.6–1.2s).
Icon overlays: 24–32px simple icons placed near action, not dead center.
Keep it under 10% of screen real estate; let the footage sell the story.

Three Repeatable B-Roll Sequences (Steal These)

“How It Works” in 12 Seconds
Wide process → Medium operator → Tight result → Metric count-up → Customer reaction.
Use for onboarding, product explainer, SOPs.
“Customer Value” in 10 Seconds
Exterior sign → Door in → Staff interaction → Product in use → Customer nod/smile.
Perfect for testimonials and case studies.
“Before/After” in 8 Seconds
Static “before” → Quick masked wipe following a real object → Dynamic “after” with motion.
Great for facilities, remodels, dashboards, and service outcomes.

AI Helpers That Actually Save Time

Transcript alignment & paper edits: auto-sync audio to text; delete lines in the transcript to cut the timeline instantly.
Smart search: find every shot containing a logo, forklift, or specific product via computer vision tags.
Automatic noise reduction & de-reverb: clean problematic interview audio so B-roll can safely cover aggressive edits.
Face and color matching: stabilize skin tones across mixed cameras.

(We pair these with human oversight; AI trims the grunt work—creatives make the choices.)

Social & Paid: Repurpose Without Re-editing from Scratch

Master first, social second. Lock the 16:9 master, then auto-reframe to 9:16 and 1:1.
B-roll-first opens: for shorts, lead with action before the speaker. Hook in the first 2–3 seconds.
Silent-play compliance: big, branded captions; B-roll that still “reads” with no audio.

Quality Control: A 6-Minute Final Pass

Continuity: no repeated B-roll back-to-back unless time-shifted or reframed.
Focus & micro-jitter: 100% zoom scan for soft focus in tight product shots; apply warp-stabilizer sparingly.
Brand check: fonts, colors, logo safe area, legal lines.
Audio meters: dialogue peaks ~-6 dBFS; music rides ~-18 to -14 under VO; no clipped whooshes.
Captions: spellings of names/titles; spot-check punctuation on 3 random sections.
Export presets: ProRes master + H.264 web + platform-optimized socials (bitrate caps and loudness targets).

Easy B-Roll Editing: A 30-Minute “Salvage” Workflow

When you must turn a rough interview into a polished cut—fast:

Paper edit (7 min): remove dead air and tangents from the transcript.
Anchor B-roll (8 min): cover each approved sentence with one clip from your “A-priority” bin.
Polish (10 min): apply the three-beat proof to top claims, add two speed ramps, one directional match cut.
Sound (3 min): room tone under all, music aligned to key transitions, one whoosh per motivated move.
QC (2 min): continuity, meters, brand, export.

You’ll be shocked how far this gets you, even with limited footage.

Common Pitfalls (and the easy fix)

Problem: B-roll looks random.
Fix: tie every clip to a verb or noun in the line it covers.
Problem: Cuts feel “YouTubey.”
Fix: replace jump cuts with J/L cuts and cut on action with sound cues.
Problem: Mixed camera looks.
Fix: one show LUT; prioritize skin-tone match; gently vignette to unify.
Problem: Social crops destroy composition.
Fix: protect the center third during the master; place titles above/below “safe” zones.

What Decision-Makers Should Ask in Post

Which messages were hardest to illustrate—and what B-roll do we need next time?
Which three B-roll sequences are now reusable across campaigns?
How much time did AI save vs. human effort—and where should we reinvest those minutes (sound design, color, motion)?

Ready to Make “Good Enough” Footage Look Great?

B-roll editing is the fastest lever you can pull to improve quality without reshooting. With a repeatable approach—clean organization, purposeful cuts, consistent color, and light sound design—you’ll get cleaner stories, faster approvals, and more assets for the same spend.

About St Louis Video Editing

St Louis Video Editing is a full-service professional commercial photography and video production company with the right equipment and creative crew experience for successful image acquisition. We offer full-service studio and location video and photography, as well as editing, post-production, and licensed drone pilots. St Louis Video Editing can customize your productions for diverse media requirements and repurpose your photography and video branding to gain more traction. We are well-versed in all file types, media styles, and accompanying software, and we use the latest in Artificial Intelligence across our media services to speed workflows and enhance quality. Our private studio lighting and visual setup is perfect for small productions and interview scenes, and our studio is large enough to incorporate props to round out your set. We support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, as well as providing the right equipment—ensuring your next video production is seamless and successful. We can even fly our specialized drones indoors. As a full-service video and photography production corporation since 1982, we’ve partnered with businesses, marketing firms, and creative agencies throughout the St. Louis area to deliver results-driven marketing photography and video.

314-913-5626

mobuy1@gmail.com

Get More from Your Footage: Pro Editing Tactics That Cut Post-Production Time in Half

Leave a reply

Video editing is where storytelling is shaped, brand identity comes to life, and messaging is fine-tuned for your audience. But as any business or agency that works with raw footage knows—editing can quickly become a bottleneck. Long timelines, endless revisions, and inefficient asset management all eat away at your budget and delay your campaign.

As professional editors, we’ve seen firsthand how smart planning and streamlined workflows can dramatically reduce time in the edit suite—without compromising on quality. Here are our top strategies to help your team or your creative partner cut editing time in half and maximize the impact of every minute of captured footage.

1. Start with the End in Mind

Before you even roll the first frame, be clear on your final deliverables. Will you need:

Horizontal and vertical versions?
A main cut plus 30-second social clips?
Separate language versions or captioned edits?

Knowing this upfront informs everything from how interviews are framed to how B-roll is shot, ensuring footage is optimized from the outset.

2. Log and Label During the Shoot

It’s tempting to wait until post-production to organize footage. But on-set metadata and shot logging can save hours (or days) in editing. Simple time-stamped notes on key takes, b-roll categories, and standout soundbites allow editors to quickly find what matters instead of scrubbing endlessly through a sea of footage.

3. Use Scripts and Selects to Guide the Edit

Providing a pre-approved script or a marked-up transcript of interviews helps editors zero in on the right story arc from the beginning. Highlight the strongest quotes or customer testimonials, and your editor can skip guesswork and focus on stitching together a tight narrative fast.

4. Standardize Graphics and Brand Assets

If you’re planning to reuse lower-thirds, logo animations, or branded intros/outros, make sure they’re provided upfront in editable, high-res formats. A consistent visual identity not only saves design time—it reinforces brand recognition across all deliverables.

5. Leverage Proxy Editing and Cloud Collaboration

For teams with multiple stakeholders, editing with proxy files (lightweight versions of the original footage) enables faster rendering and smoother editing on modest systems. Combine this with cloud-based review tools, and you can collect feedback in real-time—keeping revisions organized and reducing back-and-forth emails.

6. Edit with AI-Enhanced Tools

Modern editing platforms now feature artificial intelligence that assists with tasks like:

Automatic transcription and subtitling
Sound normalization and noise removal
Intelligent b-roll suggestions based on dialogue

These tools can dramatically speed up repetitive, technical processes and free up more time for creative decision-making.

7. Work with Editors Who Know Your Market

A seasoned editing team doesn’t just cut footage—they understand your industry, your voice, and your goals. Working with a partner who’s been around the block means fewer revisions, smarter storytelling, and content that speaks directly to your audience.

Why Businesses Choose St Louis Video Editing

At St Louis Video Editing, we bring decades of hands-on experience to every project and understand that speed should never come at the cost of storytelling. As a full-service professional commercial photography and video production company, we support businesses, marketing firms, and creative agencies across the St. Louis region with a full range of services—from acquisition to delivery.

We offer full-service studio and location video and photography, along with industry-leading editing, post-production, and licensed drone pilots. We specialize in repurposing photography and video branding for multi-channel campaigns—maximizing value and minimizing turnaround time.

Our team is well-versed in all file types, video formats, and the latest AI-powered editing tools. We maintain an adaptable workflow for various media requirements, from long-form interviews to fast-paced social content. Whether it’s a branded sizzle reel, a polished testimonial, or a targeted social clip—we deliver clean, engaging edits fast.

Our private studio is built for flexibility: perfect lighting setups, space for creative props, and an environment tailored for controlled interviews or on-the-fly production. We can also fly specialized drones indoors, expanding your visual possibilities.

Since 1982, St Louis Video Editing has helped shape compelling stories for countless companies in the St. Louis region. If you’re looking for a trusted editing partner that delivers both speed and excellence, we’re ready to help.

St Louis Video Editing—where your footage becomes your most powerful marketing asset.

314-913-5626

mobuy1@gmail.com

Getting the Best Ground and Drone Shots Together: A Strategic Guide to Visual Storytelling

Leave a reply

In today’s fast-paced visual media landscape, combining ground and drone footage is no longer just a luxury—it’s a competitive advantage. When done right, the interplay between aerial and ground-level shots creates depth, scale, and emotional engagement that static visuals alone cannot achieve. Whether you’re producing a brand video, a commercial, or a marketing campaign for a product or service, integrating these two perspectives ensures a more dynamic and immersive story.

At St Louis Video Editing, we understand the technical and creative nuances that go into blending ground and drone footage. In this post, we’ll walk you through the essentials of capturing cohesive visuals from both the sky and the ground—and how thoughtful planning and editing elevate your project.

1. The Power of Perspective

Ground shots give intimacy, texture, and direct storytelling—ideal for interviews, close-up product shots, and detailed walkthroughs. Drone shots, on the other hand, reveal context, scale, and movement. When combined, they work together to:

Highlight both the macro and micro elements of your story
Establish a location, then dive into specific details
Transition between scenes with smooth and professional pacing

The contrast between these vantage points helps your audience experience a story both emotionally and spatially.

2. Planning for Cohesion Before Shooting

To achieve seamless integration of drone and ground footage, it’s crucial to plan for:

Shot continuity: Matching camera movement, frame rates, and lighting styles helps maintain a consistent feel.
Purposeful transitions: Drone shots shouldn’t just be pretty visuals—they should serve a function: an establishing shot, a reveal, or a dynamic scene transition.
Location logistics: Ensuring the drone and ground crews aren’t in each other’s shots (unless intended) saves time in post-production.

A coordinated storyboard or shot list is key. At St Louis Video Editing, our producers work with clients beforehand to design these visual blueprints.

3. Equipment and Camera Matching

Matching cameras—or at least matching color profiles and resolution settings—is critical to maintaining consistency between ground and aerial footage. Our team uses professional-grade camera systems that are either matched or calibrated in post.

Key equipment considerations:

Gimbals for smooth motion on the ground
Stabilized drones for cinematic flight footage
Lens selection to keep visual continuity between shots

We also monitor weather and lighting conditions to optimize visual consistency across shots.

4. The Art of Editing Ground and Drone Together

The magic often happens in post. The editing process involves:

Color grading to unify tone and atmosphere
Motion matching so aerial fly-ins and ground pans blend seamlessly
Audio design that syncs location ambiance and background music with changing perspectives

We employ the latest AI-assisted editing tools to enhance footage without losing its authenticity, allowing for efficient workflows while maintaining high creative standards.

5. Creative Ways to Use Ground + Drone Footage

Construction updates: Drone shots show scale and progress, ground footage captures specific milestones.
Real estate marketing: Aerial views show property layout and surroundings, while interior walkthroughs build buyer interest.
Brand documentaries: Start with an aerial view of your facility or event and dive into employee stories or customer experiences.
Corporate testimonials: Pair a ground-level interview with a dynamic drone B-roll of the business in action.

Trust St Louis Video Editing with Your Ground and Drone Integration

With decades of experience capturing and editing compelling visuals, St Louis Video Editing is your trusted partner for cohesive ground and aerial productions. We are a full-service professional commercial photography and video production company, offering everything from custom studio interview setups to FAA-licensed drone pilots who can even fly indoors.

We support every step of your production—from location scouting to color grading—ensuring your message is clear, compelling, and ready for any media platform. Our experienced team uses the latest AI-powered editing software, industry-standard equipment, and creative vision to tailor every project to your brand’s unique voice.

Whether you’re building a campaign from scratch or refreshing your visual content, St Louis Video Editing specializes in repurposing your photography and video branding to help you gain more traction in a saturated market.

Let us help you capture your business from every angle—literally.

Since 1982, we’ve worked with businesses, marketing firms, and creative agencies across the St. Louis area. Our studio is outfitted with customizable sets, private lighting setups, and plenty of space to build out your vision. When you’re ready to integrate ground and drone shots into a high-impact marketing tool, give St Louis Video Editing a call.

Let’s create something that takes your message to new heights.

314-913-5626

mobuy1@gmail.com

Keeping It Rolling: How to Get Everyone on the Same Page During Filming with Amateurs

Leave a reply

Filming with First-Timers: Turning Untrained Talent into Effective On-Camera Communicators

When producing a corporate video, testimonial, or branded content featuring team members or customers with little to no on-camera experience, even the most well-planned shoot can unravel if expectations aren’t clearly communicated. Misalignment between talent, crew, and stakeholders can lead to delays, awkward footage, and additional editing hours. As experienced videographers and producers at St Louis Video Editing, we’ve guided countless amateur participants through the production process — and we’ve learned what works.

If your shoot involves amateur talent, here’s how to get everyone aligned and performing their best on film.

1. Pre-Production Clarity Is Non-Negotiable

Before the cameras roll, clarity and preparation are your best friends. This means:

Sending a production brief outlining what the shoot entails, who is involved, call times, wardrobe tips, and script notes (if any).
Pre-interviewing amateur participants to build comfort and gain insights into how they speak, act, and might respond in front of a lens.
Walking through the creative direction with stakeholders and ensuring all departments (marketing, HR, exec team) understand the vision and their role in the outcome.

2. Run a Pre-Shoot Rehearsal or “Dry Run”

Even if you’re only filming for a short video, a quick walkthrough before the actual shoot day can pay off massively. This helps amateurs:

Get familiar with being in front of cameras and lights.
Understand cues, pacing, and how to repeat lines naturally.
Address nervousness with low-stakes practice in a professional setting.

We often conduct these pre-shoot sessions in our private studio to remove distractions and instill confidence.

3. Simplify the Setup, Streamline the Message

When working with amateurs:

Avoid overly complicated scripts. Instead, use natural bullet points they can talk through in their own words.
Keep the visual setup minimal and non-intimidating. Use soft lighting and a controlled environment (like our custom interview studio) to eliminate background noise—both literally and figuratively.

Remember, authenticity wins over perfection. A natural, genuine delivery connects far better than a stiff, over-rehearsed one.

4. Assign One Director of Communication

During a shoot, it’s crucial to prevent conflicting directions. Whether you’re on-location or in studio, designate one primary voice—usually the director or producer—to communicate with talent. Too many opinions during filming cause confusion and anxiety, especially for amateurs.

That single point of contact should:

Offer encouragement and direction in plain language.
Know when to pause, reframe a scene, or re-energize the shoot.
Translate marketing goals into clear actions for on-camera talent.

5. Encourage but Never Force

Some participants may freeze under pressure. Others may talk too much. As seasoned producers, we know how to coach performance without pushing too hard. This includes:

Letting participants review their footage for self-correction.
Using creative cutaways or voiceovers to ease pressure.
Reassuring them that mistakes are normal—and fixable in post.

Our editing suite at St Louis Video Editing is designed to polish even the roughest amateur footage into a finished, professional piece.

6. Edit with Empathy and Expertise

Even with strong direction, some amateurs will vary in performance. This is where expert editing becomes essential:

We use multi-cam setups to provide flexibility in framing.
Our editors cut for rhythm, energy, and believability, often weaving in B-roll to enhance storytelling.
AI-assisted software allows us to remove filler words, tighten delivery, and enhance facial expressions without sacrificing authenticity.

The result? Amateurs that sound and look like pros.

Why St Louis Video Editing Makes the Difference

At St Louis Video Editing, we understand the nuances of guiding non-professionals through professional productions. Since 1982, our team has worked closely with businesses, marketing firms, and agencies across St. Louis to produce compelling, clear, and polished media that aligns with brand goals—without putting undue pressure on inexperienced participants.

As a full-service professional commercial photography and video production company, we offer:

Full-service studio and on-location video and photography
Expert editing, post-production, and licensed drone pilots
Custom interview setups, studio lighting, and ample space for props and creative staging
The latest in AI editing technologies to enhance and repurpose footage for multi-platform use
A dedicated team that can customize your productions to meet any media requirement

From prep to post, we help you get everyone on the same page—on camera and off.

Let St Louis Video Editing be your partner in creating effective, professional videos—whether your talent is camera-ready or not.

314-913-5626

mobuy1@gmail.com