Tag Archives: st louis video production

st louis post production | video editing and animation

Most of our web work for companies consists of video and photography.  Many of our website designs include videos that are very web friendly, meaning they work!

Typically we go on site for a video shoot to record footage in a location that the client desires. We also video tape and provide still photography at our studio.

Corporate video training on the web helps you create the interactive experience you need for the education of your audience. We involve the visitor by asking them to click on something, and then can talk directly to them! Video is a great learning tool utilizing visual, auditory & motor skills making the entire experience more memorable.

St Louis Video Production Services, Rob Haller, St Louis Video Producer and Photographer, 314-892-1233.  robh@hallerconcepts.comSaint Louis, Missouri, USA


st. louis video post production

We can help you with your video editing and post production services that you may require.  Do you need your footage edited?  Do you need a production crew?  How about a five second graphic logo motion?  We can create and produce all of that as you may need.  And we can help at your location or in our studio.


Rob Haller, St Louis Video Editor

St Louis Video Producer


St. Louis Video Editing

St Louis Video Editing will bring your program to life.


Using Avid and Premier editing software we are well versed in all popular post production software and can help create video effects VFX edits involving green screen, and video graphics motion.

Our video editing services include:


Creative Editorial

Film Editing

Video Editing

Offline Editorial

Non-linear Editing

Online Editing Supervision

Color Correcting


Our video editor has the creative spirit and passion for the video editing craft to make your next project a success.


With the help of your editor and producer, you can help create your video and add titles, photos, animated backgrounds, music, sound and video effects for any project you have in mind.



Robert Haller, St Louis Video Producer

St Louis Video Production


st louis video | vidoe production | video post production

A great st louis video begins here with a great production team, then add a great editor and you have magic.

At the beginning, during preproduction, we create with your team to prepare a concept and a script.  Then, we provide full-service video production: directing, producing, sound and art direction.  If needed we are experienced with casting, makeup/wardrobe, location management, and craft services.  Our collaboration continues in video post production.  We’re among the best in st louis for video editing, graphics design, audio production, music selection, closed-captioning, subtitling and duplication.  Our creative team is also well trained in Web presence development, optimization, and support.  Let’s start creating!


Rob Haller



st louis video production | video editing | business video company

This video clip was a series of clips we edited.  The complete post production was finalized for over twenty different videos within the allotted deadline of six production days.   Yes, we play well with deadlines.  The customer was off to a tradeshow and needed all the clips pronto.  We were more than happy to help.  Tight deadlines are no problem!

We offer many video production services in st louis and experience in all areas.

Scriptwriting, Casting, & Scouting


Shooting—High Definition, Standard Definition & Film

Editing—Non-linear Editing

Audio Recording

Motion Graphics


Video Encoding for Web

DVD & Blu-Ray Authoring


Please call or email

Rob Haller



st louis video production

St Louis Video Production

st louis video production video taping session

st louis video production video taping session

St Louis video producer, Mike Haller comes in for a close-up of the action.  During a recent video production in St Louis, the Historical Television Network completed a series of historical video productions.  Video taping occurred over a three day production and editing was completed in two days.  Dave Topping, assistant Producer, is shown here on the far right behind the tripod and is helping to direct the right shot.

Please call or email

Rob Haller



st louis video production | video shooting techniques | continuity, close-ups and cutaways

Correct video shooting techniques for Continuity, Close-ups and Cut-aways!

Getting the right video images for your production is very important. Whether you are taping an unscripted documentary or a completely written story, it is the camera operator’s responsibility to create and capture the images that can be edited to tell your story.

The classic formula for television production is to have a master or wide shot to establish the scene, then move into medium and close up shots to bring attention to the action and characters.

Close-ups and cut-away shots are used to concentrate attention and provide more information for the viewer. Wide shots are used at times afterwards to keep the action in context. This method is pretty well the Hollywood style and provides a solid starting point  for creative shooting and editing.  The wide shot tells the audience where the action is taking place, like a bird’s eye view of the Arch or a panoramic view of the St Louis skyline. It could also be just a still photograph of a house.

st louis video production proper camera shooting techniques

st louis video production proper camera shooting techniques

Notice that in the nightly news the reporter always stands in front of the scene or disaster site so that viewer gets both the spoken commentary and a  picture of the event.

Provide 5 to 10 seconds of tape rolling time before and after the action in order to give the editor plenty of choices for pulling the desired scenes.  If there is action coming into or exiting frame, roll enough tape for clean entrances and exits.  Unless there is a compelling reason, normally do not zoom in or out during a shot.  When a zoom is directed by the script always start with  a well-composed frame and end with a well- composed frame.

Help your editor by shooting a wide variety of cut-away shots.  Shoot objects at different angles and distances.  Get cut-away and close up shots of all elements mentioned in the main scene.  Shoot the close-ups and cut-aways after the main action is over to conserve valuable time with talent and subjects.  Shoot a variety of people reaction shots at different angles and distances. When changing angles or distances make the change large enough to be noticeable.  Change the angle beyond 50 degrees to be visually different enough.

On-screen action is the result of either an action by the main subject in the frame while the camera is fixed, or panning over or with the subjects to create simulated action.  You could also provide a combination of both. All of these techniques can help contribute to the story.

Continuity is very important.  People should be dressed the same and the light about the same for the shots supposedly taking place at one time.  Continuity requires that the direction and speed of action is the same from shot to shot.

If a person is walking left to right in the first scene, it should always do that  unless there is some on-screen reason to change the viewpoint.  Remember that the video is a series of shots assembled in an order to tell the story. Always think of shooting a sequence, not just independent shots.  The wide or master shot should be around 10-15 seconds long to allow all the  content to be seen by the viewer.  Action shots should be as long as necessary for the action, plus 5 or 10 seconds at the beginning and ending.  Static cut-aways and close-ups should be  at least 5 to 10 seconds long and allow the  editor to pick the right few seconds to use.

st louis video production

st louis video production services

st louis video production services

The types of video productions we produce are as diverse as the companies we service. Here are some of the most types of productions we produce:

Advertising & Public Relations

Press Conferences

Corporate Communications

Product Demos & Launches

Corporate Overview



Television Interviews

Education & Training

Trade Show & Conventions

Industrial Training

Video Brochures and Newsletters

Medical & Healthcare

Webcasts, Webinars and Live Event Streaming

Meeting & Conference Website Videos