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Key Elements of a Successful Interview Video Production


It all begins with pre-production. Steinbeck coined the phrase: ‘begin with the end in mind’. Planning precisely in this stage will provide a strong base. This includes the main aim and theme of the video production, scheduling filming dates, location scouting, and other key elements.

Develop a script

Developing an engaging script is a must for pre-production. Without a well-crafted script, filming and editing can be poor and interviews can become irrelevant.

Writing an effective script starts with making sure all questions are relevant to the project goals. Plus, make sure scripting provides natural conversation instead of sharp transitions.

Source from research or conversations when constructing questions. This ensures the structure of each question is smooth for a better quality video.

Confirm language standards ahead of time. Make sure any organizations or political activists adhere to specific requirements.

Create a storyboard with visuals. This helps viewers identify when the conversation moves between topics. This also guides editors and is helpful during filming as it lays out what shots will be taken.

Choose a filming location

When it comes to planning a film production, deciding on the filming location is key. It contributes to the look and feel of the video. But, there are many factors to consider when choosing.

Assess the relevance and suitability of each location. Does it fit with the narrative? Will it remain secure? Is there enough space for equipment? Choose something visually stunning, easy to access and unobtrusive.

Go for locations close in proximity. Have backup options for bad weather. Avoid remaking a location; use real people in context. This will make scenes more believable and stronger connect them with their environment. Finally, bring GPS coordinates!

Select the right equipment

Selecting equipment for interviews is important. You must think about the environment and the subject. Professional interview productions include a camera, tripod, mic(s), audio recorder/mixer (if separate recording) and lighting.

For example, if it’s a well-lit room with no movement, a DSLR with a lavalier microphone will do. But if the subject moves around or is in front of a light source, an ENG camera with XLR inputs and lighting is better.

No matter how basic or complex the video production is, it is important to select gear that allows for great quality capturing.

Video crew recording an interview
Video crew recording an interview.


Production is crucial for a successful interview video. This involves finding the perfect talent, places and props – plus making the necessary arrangements for the shoot. It also consists of arranging the shots, setting up lights, and audio equipment – with a production team that includes a director and cameramen.

In this section, let’s learn the basics of production for an interview video.

Set up the interview

Producing a successful interview video needs careful focus on the shooting area and framing the subject. Whether it’s for a documentary, commercial, or other video production, three key elements are background, lighting, and camera positioning.

Background: Pick a backdrop that adds context & sets the tone for the interview. Keep away from chaotic scenery that will be distracting or make it hard to concentrate on the subject.

Lighting: Natural light is great in sunny days, but dodge direct sunlight which can make harsh shadows. On cloudy days or indoors, use artificial light that can be put in the right spot so there are no reflections on the subject’s face.

Camera Positioning: Frame the shot to fit the 4×3 standards for television broadcast without sacrificing the background you want in the shot. To make sure facial details stay clear and professional, cut off slightly above the subject’s forehead, unless you’re using a close-up shot (like corporate headshots).

Record the interview

Recording interviews is key to making a great video. Choose a good mic and make sure it’s placed correctly. Before recording, turn off any appliances or other noise sources. When filming outdoors, be aware of environmental sounds like traffic or birds.

Consider the lighting – too much can cause blurring or shadowing on the face. If using multiple cameras, choose a wide angle lens for better depth-of-field. Good recording tech will ensure clear audio quality for your viewers.

Capture b-roll footage

B-roll footage is a major part of interview video production. It adds context, reveals the story, and evokes emotion. It captures natural moments and links ideas in odd and imaginative ways. Getting great b-roll is key for making a captivating narrative.

Be sure to get the right b-roll before you start interviewing. Think about what visuals you need before the shoot and take time on set to grab any extra footage. Try different perspectives to get unique content that adds texture and atmosphere to your video. Lastly, edit it! That’s what takes your production from good to great!


Filmed the interview? Great! Now it’s time for post-production. This is when you take the raw footage and start editing, grading, and adding music and sound effects.

To make a successful video, you’ll need to consider five main elements. Here’s what you need to know.

Edit the footage

Once footage has been captured, the next step is to edit. Edits are special art-forms. Professional editors use tricks to make interviewer’s words visually interesting. So, pick a few highlights and capture enough footage to have the power to shape your story.

Music can influence how viewers respond to video content. Think about what type of score fits the video project. It should fit the theme, emotion, and mood. Then, make transitions between sections smooth. Check for audio anomalies like pops and clicks. Lastly, adjust color grade if needed.

Add music and sound effects

Sound is an essential part of any video. It can make or break the production quality. Music and ambient sounds keep viewers engaged and provide an emotional depth.

For interviews, choose background music with a slower tempo. This allows for natural pauses and sets the tone. Sound effects emphasize points within the interview and add realism.

If you plan to add narration or vocalists, record professional audio in post-production. This will ensure viewers stay connected and engaged until the end!

Add graphics and titles

Once you have your raw footage, the post-production process of a successful interview video can start. This is when you turn all the work and preparation into a visually stunning and engaging piece. Post-production includes graphics and titles, editing, color grading, sound mixing, and exporting your finished product.

Graphics and Titles: Text gives an extra dimension to the video. Showing titles onscreen at certain points gives viewers more info without stopping the action. It’s important to understand how typefaces, shadows, and borders affect the video’s visuals.

Editing: For interview videos, tasks for editing may not be as long. But you still need to pay attention to cuts to make them look natural. It also lets you control pacing and storytelling by emphasizing certain aspects. Remove any unnecessary audio elements or dead air for a smooth flow before adding background music or SFX.

Color Grading: Color grading helps establish moods in pieces. Resetting contrast levels between shots gives more depth to the content. Subtle changes are important, or it can look overproduced. Most nonlinear editing suites come with built-in color grading tools.

Sound Mixing: Audio can make or break a production. Sloppy sound recordings can distract viewers. Hire someone else if you can, or research music libraries if you have no budget. Consider background ambience to promote emotion and heighten audience immersion.


Video production is essential, but not the end of the journey. After it’s done, you must decide how to distribute your video. Have a plan in place!

This can help you get your video seen on various platforms, making sure it reaches its full potential. Maximize your reach and visibility!

Select the best platform for distribution

Choosing the correct platform for distributing your interview video is essential for gaining visibility and web traffic. Many companies currently use their website and social media channels for content distribution. When deciding where and how to share your video, consider the following:

-Reach: How far do you wish to reach? Different social media platforms offer different levels of exposure. To get maximum reach, upload your video on sites like YouTube, Vimeo or Dailymotion. However, sharing with a smaller group may be possible on your own website or a private platform (e.g. Wistia).

-Audience: Who are you targeting? Think about which groups may be interested in the content, and the platforms they usually use. For example, if you’re going for the teenage market, Instagram or Snapchat may be better than LinkedIn or Twitter.

-Engagement: What type of interaction do you want? Some platforms are useful for sharing, others for creating conversations (e.g., Twitter vs Facebook). Pick ones that best match your goal for the video – either educational or generating interest/sales.

-Content Format: Does the platform offer various video formats and sizes? Can it embed custom previews and thumbnails? Don’t forget about audio support! Vimeo Pro, for example, allows videos to be embedded for web use, mobiles and analog televisions – so everyone can watch it.

-Analytics: What reporting options does the platform have? Easy reportable platforms help track user engagement and time spent watching – so marketers can make wiser decisions based on real data instead of guesswork.

Optimize the video for SEO

Distribution needs optimization for search engine success. Before posting a video interview, research keywords to boost it’s ranking. Embed the keywords into the title, description and tags. This makes it easier to find when searching for topics.

Use the right tools when publishing on the web. Upload videos directly onto web pages. Don’t link to YouTube or other external platforms. Host the video on your own website for easy access and sharing.

Promote the video on social media

To maximize reach and impact, promote your interview video on social media. Ask everyone to share the video with their networks. Create event hashtags for viewers to interact and join conversations.

Once released, use influencers and micro-influencers who have a large presence in your target audience. Make sure their audience relates to your target market. Avoid collaborating with celebrities just for fame – the return might not be worth it.

Creating eye-catching content online is key. Use special techniques like sponsored ads, boosted posts or hashtag usage to attract leads. This allows you to humanize your brand and connect with people on a genuine level.


Measuring video success is vital. It ensures your video reaches its target audience and delivers the right message.

There are numerous key elements to consider when measuring success. These include audience engagement, viewership, social media reach and lead generation.

This section focuses on why measurement is important and the key elements to take into account.

Track the video’s performance

Tracking the video’s performance is a must. Keep tabs on views, shares, clicks, and comments. It gives you an understanding of how well the message reached your audience.

Use A/B testing and heat mapping to get more info on viewer engagement. That helps you refine the message, and make sure it resonates.

Monitor the video’s impact before and after launch. On social media, and long-term. This way, you get maximum engagement and long-term success.

Monitor engagement metrics

Measure engagement metrics to understand how your video is resonating with viewers. Analyzing an interview video takes more than just the number of views. Monitor drop off points and re-watch rate. Drop off points show where viewers are paying attention or skipping. Re-watch rate is an indicator of content quality and enjoyment.

Are people responding to questions in the comments? This is great for sparking conversations around topics addressed in the interviews. Monitor interviews across social networks!

Analyze the results and adjust

Once you’re done with a successful video interview, the work isn’t over. To get the best return of investment, you need a data-driven assessment plan. Analyzing metrics like viewer retention rates, total watch time, bounce rates and percentage of completion will help you understand what worked.

Also, don’t forget to check out metrics from other sources, like social media engagement or website visits. Comparing these across all channels will help you see how each part of your promotion affected viewership.

Particularly, analyzing which segments did best can be useful when deciding which topics to fill future interviews with. If one 5 minute segment got more views, but then dropped off harshly at the 8-minute mark, then consider stopping further additions at that point, optimizing future videos for maximum viewership.

To summarize, tracking results from a video interview project doesn’t have to be daunting. With a tracking plan reviewable in an efficient way, you can tweak certain aspects for more success in future endeavors.

Video Marketing Editing Scripting Services for all Budgets.

Using professional video editing software and expert scripting services can help to bring your ideas and stories to life in a vivid and compelling way.

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Introduction to Video Marketing

Video Marketing is an essential component of any successful digital marketing strategy. With the ability to engage audiences, influence buying decisions and increase conversions, it has become an essential tool for businesses in both B2B and B2C markets. Video marketing can be used to highlight products and services, build relationships with customers, create awareness and visibility for brands, increase website visits and improve search engine optimization.

Creating effective video content requires a comprehensive plan for production. At its core is the script that conveys the story you want to tell paired with creative visuals designed to capture viewers’ attention. The process also involves editing videos together from multiple sources – such as external sources or footage captured from different recording devices – developing motion graphics, adding sound effects and more for a complete package that engages viewers from start to finish.

Whether you’re looking for professionally scripted videos with expert editing, or simply a point-of-view style showing off products or scenery without too much dialogue, we offer flexible packages to suit all budgets so you can get your message across in an impactful way.

Benefits of Video Marketing

Video marketing is an excellent way to bring attention to your brand or organization. Video can boost customer engagement and lead to higher levels of click-through, retention, conversion and total sales. Videos have the potential to reach a large audience and can be used as powerful tools to increase brand awareness.

There are many benefits associated with video marketing, such as:

  • Builds relationships with customers and channels
  • Increases online visibility
  • Improves website ranking and SEO performance
  • Generates quality leads with less effort
  • Captures attention more effectively than other forms of content
  • Strengthens current connections
  • Connects emotionally and promotes loyalty
  • Educates customers to build credibility

The ideal video should be creative, consistent in message across platforms, interesting enough for people to watch all the way through, and relevant enough that viewers will share it with friends or colleagues. Videos are also great promotional vehicles when it comes to capturing customers’ interest in your product or service.

Types of Video Marketing

Video marketing is an incredibly effective way to showcase your business, reach prospective customers and build relationships with current clients. It gives potential customers a better understanding of who you are, the products and services you offer, and why they should consider your brand. Video has become an essential part of any successful marketing strategy for almost any type of business.

There are many types of video marketing that businesses can use to effectively reach their target audience. Some common types include:

  • Explainer videos: These explainer videos give viewers a simple explanation about what your product or service does, why it’s beneficial and how to use it.
  • Interview videos: Interview videos allow prospects to get to know your company on a more personal level and can make your business seem more approachable.
  • Product demos: Product demos provide viewers with an in-depth look at how your products work or the services you offer.
  • Tutorials: Tutorials allow viewers to learn more about the features of particular products or services as well as troubleshooting tips or tricks related to them.
  • Testimonial videos: Testimonial videos give current customers the opportunity to share their positive experiences with others, helping boost consumer confidence in your brand.
  • Educational content: Educational content provides informative pieces spotlighting topics related to the industry that will be beneficial for viewers who are interested in learning more about the sector you operate within.

Editing and Scripting Services

The importance of editing and scripting in creating effective video marketing cannot be underestimated. To create engaging media that captures attention, captures the desired message, and converts viewers into customers requires a skill set beyond the technical savvy of just pushing record or launching a project.

Our in-house production team has the expertise to make your vision come to life including industry-standard editing programs and custom script writing services.

We provide complete video production packages for any budget from local businesses to industry leaders, including professional editing and scripting services without extensive costs or time commitments. Our experienced editors specialize in transforming raw footage into crisp, eye-catching productions through concise story communication and real-time enhancements that drive viewers’ attention. We also offer a variety of custom script writing services tailored specifically for targeted messaging and vocal delivery that resonates with your target audience.

We don’t just capture footage—we create stories with passion, emotion, style, and energy to move your message beyond surface level engagement with viewers who become loyal customers.

Are you ready to take your video marketing to the next level? Contact us today for professional editing and scripting services!

Full service video production on location in St Louis filming a documentary
Full service video production on location in St Louis filming a documentary

Benefits of Editing and Scripting Services

Using professional video editing software and expert scripting services can help to bring your ideas and stories to life in a vivid and compelling way. Editing and scripting services provide multiple benefits not only for the creative process but also for post-production workflow, viewership, engagement, and overall quality.

Editing is the process of incorporating clips together to create a cohesive story. An expert editor will use their skills to choreograph visually captivating moments that seamlessly blend together with pacing, timing and framing. These considerations are fundamental when creating a moving story or teaching tutorial video of any kind.

Scripting includes many different aspects such as:

  • Organizing ideas chronologically
  • Creating dialogue within a narrative arc
  • Proofreading grammar and punctuation
  • Providing clarity between transitions in between scenes or topics

Professional videographers recognize scripting as one of the most critical components when telling a story since it is vital for clear communication with the audience before filming begins. By using these particular production techniques one can ensure an optimized viewing experience with no confusion or miscommunication during playback time.

Overall, crafting strong video content through careful editing and scripting takes an experienced eye that understands what works best for the final unification of all necessary elements within a project’s timeline from start to finish.

Types of Editing and Scripting Services

Editing and scripting services are the most crucial elements of video marketing, as it plays an important role in crafting a compelling story. Whether you’re producing an instructional or promotional video, or simply need to make a few minor tweaks to a corporate presentation, professional editing and scripting services can ensure your message is as engaging and impactful as possible.

Depending on budget, scope and type of project, editing and scripting services can range significantly in scope. Not all projects require detailed script writing – sometimes only basic edits are necessary before you present your material to viewers. In determining which type of service best fits your needs, it’s important to consider what elements would bring your video to life:

  • Storyboarding/Vizualizing: Storyboarding involves pictorially describing each scene or shot that will be included in the production; developing a “shot list” prior to shooting prevents miscommunication during production by presenting the editor with exact shots desired – saving time and money later on down the line.
  • Editing: The art of editing involves understanding the pacing, flow and structure of a story – both visually and auditory – in order to repackage old footage into something fresh and engaging for viewers. It includes taking unedited raw footage (or untouched work books) through an assembly process that typically includes tasks like logging shots; organizing them into baskets/sections; editing color timing & creating special effects; adding music & sound effects; integrating graphics & titles; generating lower thirds & final voiceovers; formatting for delivery based on platform/channel goals for output.
  • Scriptwriting: Scriptwriting requires its own set of skills beyond just editing footage, using scripts written by differing authors during preproduction phase. Scriptwriting explains how every frame will look from beginning to end–including narrative structure (intro/middle/end), characters involved & their actions on screen as well as providing transitions between scenes which makes for better continuity between shots. In addition professional script writing can also add more layers with dialogue interludes strategically placed throughout – opening & closing the story – tying everything together neatly across platforms no matter how long or short each viewing experience may be.

Cost Considerations for Video Marketing

When it comes to creating an effective video for marketing purposes, cost is a factor that must be taken into consideration. Depending on your budget and the scope of the project, there are several factors that will influence the final cost of your video. The quality of the video and type of production services you require, such as scriptwriting, editing and motion graphics will all have an impact on the overall price.

Your budget should also include costs related to filming or acquiring footage such as hiring a director or videographer, equipment rentals and other associated fees. If you plan to produce videos in-house or with freelancers or remote contractors outside your organization’s facilities, there may be additional costs related to travel expenses or renting space for a studio set up.

For anyone looking to create an effective video at a budget-friendly rate, consider working with a video production agency who offers high-quality content at an affordable price. A professional production company can provide you with expertise in scriptwriting, filming services, editing and motion graphics – allowing you to create high-end content without breaking the bank.

Call on our video crews today

In conclusion, video marketing is becoming an increasingly popular tool for businesses to help tell their story and engage with potential customers. St Louis Video Editing provides a range of video marketing, editing and scripting services that are tailored to meet the needs of all budgets. Our team is experienced in working with various types of videos, from short-form social media snippets to longer promotional pieces, presenting your message in the most creative and effective way possible.

If you’re looking for help creating innovative video content that delivers measurable results, contact St Louis Video Editing today to learn more about our tailored services.

Mike Haller
St Louis Video Producer
Saint Louis, Missouri, USA | St Louis Video Editing

Video Editing and Studio Services in St. Louis

Video editing is necessary because it is the key to blend images and sounds to make us feel emotionally connected in the film we’re watching. It’s safe to say that video editing is among the most critical jobs in the film industry.​

St Louis Video Editing Suite

With professional video editing, you can create an emotion-evoking masterpiece, and it can make or break your film, which is why it’s important to choose our creative postproduction services.

Our team of creative storytellers knows how to keep your audience engaged. We design within your brand guidelines, and communicate through a transparent process, ensuring your workload is removed!

Mike Haller
St Louis Video Producer
Saint Louis, Missouri, USA | St Louis Video Editing